Real estate agents, realtors and property managers are still critical to the whole real estate sales process. But buyers, homeowners and tenants increasingly depend on online methods to streamline their house hunting process. According to recent NAR reports, 97% of people used the internet to conduct their home hunts during the pandemic. But the same report says that only 69% of real estate companies have their own websites.
So, how do you connect with online searchers if you do not have an online presence? This can be a major roadblock for your business, and you will lose business to your competitors with their dynamic online marketing plans and active online presence. What do you do about this? At Assetsoft, we have planned strategy and leadership for real estate businesses for over a decade. With that experience have carefully curated this list of effective strategies and marketing ideas to get more buyers for your business. Check them out.
Top 10 Strategies to Make Your Marketing Strategy Stand Out
Have your own website
The present consumer expects all businesses to have their own website. Why? It shows credibility and also helps customers do their own research about your products before they have direct conversations with you. Nowadays, customers also like to stay prepared from their side before they get into business.
Market reports say that more than 75% of customers depend on their opinion about a business based on their website type and quality. To get these customers to give you their business, you need to have a website that speaks for the quality of your business.
SEO is a must for all your online content
You improve your discoverability rate when you make Search Engine Optimized (SEO) content. This will help increase the number of organic customers on your page and reduce your costs of getting leads. Your listings and website will get more clicks and viewers, which has a higher chance of getting converted into business.
Market reports say that SEO content helps reduce acquisition costs by 87.41%. That is a whopping reduction in your overall sales costs if you can use the right technology selection and plan strategy and leadership to do SEO.
Showcase customer testimonials on your online pages
Another brilliant online strategy to drive sales is to showcase customer testimonials. Be it on your website or your social media pages, you need to tell your potential customers about the good experience of previous customers. This helps increase the credibility of your brand, and more people can depend on your work.
Run age/location-targeted ads on social media
For this strategy to work, you need to decide what your target audience is, what age group they belong to and which social media pages they spend the most time at. Then you can run targeted ads on websites and social media pages to cater to this audience. Like you can run your real estate ads on home decor sites to get leads from similar customers/searches.
Send out regular and customized updates to leads
More than 88% of sellers and 82% of buyers recommended the real estate agents they work with. Make use of these referrals and get credible referrals; you need to send out customized offers and updates to your leads. Be it on email, messages, WhatsApp messages or social media, personalized updates can work wonders in getting good referrals.
Interact with potential customers on social media
Marketing is all about connecting with your customers. Interaction is a must, no matter what you do or what strategy and leadership you plan. Directly communicate with your potential customers on social media, take feedback, understand their real estate needs, and provide personalized solutions. This also brings about a human aspect to your marketing and gives you an edge over your competitors.
Create virtual videos of your properties
Staging your homes and making virtual tour videos of your homes is also a great marketing plan. Why? The pandemic has made physical home visits much more difficult than before. Added to that, the number of tech-savvy homebuyers is increasing in number, and this crowd expects such virtual content to make their final decision about a house.
Statistics say that more than 50% of customers currently look for virtual tours of homes to decide on their home purchase. Hire a photographer to capture professional home tour videos and cater to this audience to drive sales.
Send your property listings to online marketplaces
It is a very wrong concept that online marketplaces are just to sell furniture and clothes. For starters, you can reshare your property listings on all kinds of online marketplaces, like a Facebook marketplace. This will help you connect with a much larger and more diverse crowd. It can also help you reach people who are outside your radar.
Make sure your website works on all devices
This is a very common mistake that many business owners make. When they develop the website and your website content, they forget to get it checked on all kinds of devices. Website development happens for laptops or computers, but most of your users search for content on phones and tablets. If the content on laptops and computers is incompatible with other devices, you lose many customers there.
Create your own blog - share industry information
Why create a blog? When people are researching your website, they want to read more about your work and the kind of information you have about the industry. This helps in trust building and increases brand value. But make sure this blog is not just a direct advertisement of your products. You must provide diverse information on related fields to cater to a broader audience.
The NAR website provides blogs on home decor, best places to buy homes, current market trends and such. These issues do not directly come under their purview, but speaking about these increases their viewership and people depend on them for more information.
Planning strategy and leadership with Assetsoft
The competition in the real estate market is fierce, and you need to market better not to let this competition negatively impact your business. A comprehensive and holistic strategy and leadership plan can help set this plan in motion. But are you scared to take the first step? We can help you beat the blues.
Get in touch with our team to know more about our strategy and leadership planning services. Talk soon!