6 Commercial Real Estate Data Every Broker Should Track  

What kinds of data sources must you keep track of? Let us find out.  

1. Brokerage reports 

There are many brokerage companies that conduct surveys and publish monthly, quarterly, or yearly CRE reports. Companies and giants like JLL regularly publish brokerage reports. You can also track market reports by Deloitte, Zillow, and others. This will help you understand the market size, major deals, and more.  

2. Commercial Real Estate Associations 

There are many CRE Associations in the USA that are very active with data reports. You can get associated with them to get informative data and also amp up your industry networking. Groups like SIOR (Society of Industrial and Office Realtors) or CREW Network (Commercial Real Estate Women), or ICSC (International Council of Shopping Centers) are some of the best options.  

3. Public Records 

You can also track basic records like municipality real estate records. This will help you understand construction permits, regulations, registry of deeds, and more. 

Here are the six types of CRE data that you must track periodically. These are the most essential, but there can be many more according to your business niche.  

1. The number of inquiries  

Are you getting enough inquiries from potential customers or your numbers are too low? As the number of inquiries reduces, the number of leads and the number of sales will also go down. So, make sure you notice what the trends are. Then you will also be able to plan strategy and leadership to improve your next moves.  

2. The inquiry sources  

When an inquiry or a lead comes in, make sure you know their sources, and categorize them accordingly. Inquiries can come in through referrals, social media, direct browser searches, listing sites, or other places. When you track this you will know which sections bring you the most business and you can focus on that.  

3. The type of property demand 

PwC reports say that 10-20% of office spaces in the USA must repurpose themselves. This means that after the pandemic the demand for office spaces has reduced. Even if people are looking for such spaces the demand has changed. People are now looking for co-working spaces and more open areas for leisure within the office complex.  

The demand for commercial warehouses has shot up during the pandemic, and the demand is still quite high. As people started staying home, they started shopping online. E-commerce sales pushed up the demand for warehouses. If you follow these trends you will be able to swiftly repurpose your properties according to demand and drive sales.  

4. What locations have the best returns 

Every location in America does not sell equally. Like market reports say New York has a high demand for rental homes and apartments from migrant workers and office-goers. Rent can go as high as $3,500. But places like West Virginia, Kentucky, Iowa, and others have very low housing demand. So, which is the smarter place to invest? Keep track of these data to know where your business will have the best returns and make smart investments.  

5. Property availabilities  

When it comes to CRE, similar properties are listed and sold/listed by competitive brands. This is because the inventory is limited and the market has a high demand. So, as a broker or real estate business owner, you need to be constantly on the lookout for available property units.  

When another CRE broker makes a sale, or a property becomes available, make sure you track their sales/availability data. This will always help you stay on top of trends and swoop in to onboard a property as soon as it is available and get ahead of your competitors.  

6. Customer price expectations  

All customers have a set expectations from the market. Run social media ads, surveys, and marketing campaigns to gather data about customer price expectations. You will be able to figure out new ways to make sales and also address your customer's needs.