How To Increase Real Estate Lead Conversions? 

31.08.21 01:42 PM Comment(s) By Assetsoft

How To Increase Real Estate Lead Conversions?

Only5% of companies that achieve revenue goals generate more than 2500 leads per month, and if you’re struggling to increase lead conversions, you may have to change your strategies.  


If you haven’t been getting more leads in a month, implement certain strategies and keep a close track of the metrics to see if you’re doing well. Sometimes, the metrics can give you better insights into the behavior of customers to convert leads. qualify leads but to convert them into prospects, you need to target the right audience.  

10 best strategies to increase lead conversions

Converting a lead into a customer is an uphill battle. You have to build awareness and push them into taking action to buy your property. But it's not as easy as it seems.  

 

If you want to drive a lead to become your paying customer, you need to implement several strategies and attract the right buyers. It's an iterative process, and you cannot stop at one step. You need to qualify your leads using multiple tactics and drive them down the sales funnel. 

 

To get a better return on investment, here are the ten best strategies to increase lead  

conversions for your business: 

1. Cold call

Cold calling is one of the oldest tools in sales to generate leads. Even today, it is one of the best ways to increase real estate lead conversions. According to a survey, 41.2 % said that phone calls are an effective tool to convert leads.  

 

But keep in mind that while cold calling customers, try not to be pushy or sales-y. Hard-selling doesn't work anymore. It's empathizing with your customers and personalization that increases lead conversions.  

2. Google and Facebook ads 

This is an online strategy to increase conversions as 78% of Internet users carry product research online before making a purchase, and it's true for real estate too. Google ads are a great way to reach a vast number of customers.  

 

You can target the ads based on their search by optimizing and then hop on to the next step of your sales funnel after conversion. Not to forget Facebook ads, as  41% of B2B customers have generated leads through Facebook. Focus on creating targeted ads for a specific group to increase conversions.  

3. Blogging

Did you know that 55% of web traffic is purely through the company's blog section? Yes, it's a huge percent, and if you don't have a company blog yet, it's high time you consider adding it to your website. Optimizing your blog posts can get your blogs listed on Google search pages and reach the target customer.  

 

Never underestimate the potential of blogging and search engine optimization. It's a great way of increasing real estate lead conversions.  

4. Use social media 

You can generate more leads through LinkedIn and Facebook and get a good return on investment by increasing lead conversions. Social media metrics can help you target your content to specific groups and help convert leads. 

5. Lead generation services

You can convert leads using social media, newsletters, blogging, cold calling, and others. And, if you want to quicken the process, you can sign up to lead generation services that have a huge number of potential customers readily available. It makes the process easier and saves significant time. Don't entirely depend on it, but look up some well-rated services and sign up to increase conversions.  

6. Attract leads through an open house

Hosting an open house is a great way to attract organic leads and increase conversions. If your property is for sale or rent, you can give a tour to the public and build a rapport with people who drop by to view the house. It's a perfect step to generate leads for real estate. Your only goal here is to sell the property, so you need to choose the right customers you think will consider buying it since not all of them visit with the intention of purchasing the property. 

7. Network

Networking always helps to drive sales. Attend every event possible and hit up a conversation with people in the event. It doesn't have to be an event specific to real estate. You can go to any kind of event happening in your neighborhood, such as community events, volunteering, and fundraising events. But keep in mind to not pitch them your service right away. You need to nurture your leads before selling your services. Talk to them, follow up with interested customers and build a relationship with them before qualifying them.  

8. Virtual tours

Host virtual tours of the properties on your website for buyers to get a glimpse of the property even before visiting it in person. The 360-degree virtual tour is an excellent way to convert leads, especially in the real estate industry. Also, include reviews from past buyers as 92% of consumers read testimonials and reviews before reaching out to any services. So, add all the relevant information to your website and keep it buyer-centered to drive more sales.  

9. Attract the right audience

Learn the lingo of buyers and talk to them in that language. 50% of the prospects turn out to be the wrong fit most of the time, but if you know their demographics and location while meeting them, you may have an edge over them. You'll be able to communicate with them in their local language and build a good rapport. Targeting the right audience and using the right language during your meet with them can increase real estate lead conversions to a large extent. Know their age, location, employment, lifestyle, and behaviors to attract potential buyers for your property.  

10. Follow-up

The final step is to follow up with the leads and get them to make the final purchase. Follow-ups are crucial to increase conversions but don't keep mailing and calling them too often. Fix a time or ask for a time to contact them instead of calling at odd hours. Send e-mails in the morning by personalizing them and being more friendly in your conversations rather than pushy. All these strategies eventually will help you increase real estate lead conversions. 

Boost lead conversion with Assetsoft!

Did you know that 79% of companies automate their lead generation process? To qualify your leads into prospects and get a better ROI, you need to keep track of lead conversion metrics to see if you're heading in the right direction. Implementing these metrics can help you make huge profits.  

 

Assetsoft can help you convert leads by generating metrics with the help of automated tools. You can get all the charts and necessary data in one single dashboard. We also help you find the right property management software for your business, whether it's Yardi, MRI, or others.  

  

Convert leads and gain profitable customers with Assetsoft today! 

Assetsoft

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