Want to create listings that attract more tenants? In today’s tech-savvy world, more than 50% of buyers look for homes on the internet. As a property manager, online listings are your primary way of acquainting prospects with the property. Well-created property listings improve user experience and create a better impression on prospective tenants.
If you want an excellent marketing strategy, then focusing on property listings is your first step. Follow these top tips to create attractive and informative listings that fill vacancies faster.
1. Make sure to be descriptive
When you place a listing of a property online this is the first impression that online users will have of your property. These users will stumble across your property while browsing and so will want a comprehensive description of the property including:
A summary of the interior of the property (bedrooms, bathrooms, sizes)
Amenities of the apartment/home
Nearby landmarks and convenience locations (supermarkets, hospitals)
Proximity to attractions such as coffee shops and theme parks
The more detailed the description is, the more interest you will be able to garner from each user. The user will feel like they understand more about the property and will get the “initial feel” for the place. Add on to the fact that a detailed description will cover all the common, repetitive questions that buyers will ask, your business will be able to weed out the interested buyers from the window shoppers.
Your property description is also your key to increase visibility. By SEO optimizing your listing, you can bring it to the top of search results. However, optimizing your description for search engines requires more than just writing. If you are new to this, consider hiring a professional SEO expert to get the desired results.
Or, you can also use software to research and write better listings. Yardi’s Commercial Edge lets you research property data across all commercial real estate asset types. These insights create better listings that also have increased visibility through their platforms.
2. Take advantage of visual aids
We live in a time where content is mostly visual. People are so used to visually appealing content that bad visuals are an immediate turn-off and they are highly likely to click away. To attract more users to your listings, high-quality and professional-looking photographs must be added to the listing.
Many businesses or individuals that post listings with little to no photos will find it extremely difficult to find interested tenants. If you think about it, no online user is going to look at a property listing that is just text-based and make a decision to purchase or rent that property. They require visual aids such as photos and videos in order to analyze the property.
Make sure you include as many photos as possible of the property. Everything from the bedrooms, the living area, garden, garage, attic, and so on. The more areas that you capture in these photos, the more these users are likely to show attention to the listing. If you don’t have a professional camera or don’t know how to take professional photographs, then hiring a freelance photographer would be the next best choice.
3. Make use of online advertising
Statistics show that 45% of small businesses use PPC advertising in order to grow their business. The reason for this is simple. PPC advertising brings in immediate traffic, which means a much higher chance for a lead and/or sale. Creative advertisements always catch the eye and can be crucial in converting a lead to a tenant.
Is your property close to schools? Does it have extra outdoor space? Make sure that the advertisements highlight the best features of your property.
4. Leveraging the power of social media
According to statistics, businesses that promote through social media can get up to 10% of their sales through these platforms. In order to promote via social media you can:
Use paid ads similar to PPC campaigns
Create a social media profile and gain followers by posting content
Create or join Facebook groups to list all your properties
List on property-based Facebook groups already active in your area
5. Use modern technology and software
Using software that you find online or through another company, you can do unique things such as:
Adding a video walk-through of the property
Creating a virtual tour of the property
Adding a 3D model of all the floors and amenities
Personalizing the interior using graphics and software
By including these options, you will easily be able to capture the attention of new users. Once they visit your listing, they will get a better idea of the property and get a full modern experience and feel of the property. They will be much more likely to consider a purchase/rental after this experience.
6. Work on your website
You don’t have to rely on third-party sites or pay other websites commissions to host your listings. With your own website, you can utilize the power of SEO to keep bringing in organic traffic on a monthly basis as well.
Just make sure to clean up the website and make it look modern and professional. Users will turn away if the website looks incomplete or like a spam site. You can hire a website developer to create and optimize the website for you to get the best results.
By incorporating the above tips into your business you will be able to get new, warm leads more efficiently and easily for all your property listings.
Manage properties through Assetsoft
Online listings are the first step to effective property management. For hassle-free property management, upgrade to the latest tools and technology. Assetsoft helps clients manage their properties through state-of art-software like Yardi, MRI, and Procore. We provide all property management software solutions--from tenant portals to data and analytics.
Our clients also benefit from our other services like back-office accounting, lease abstractions, and CAM reconciliations. We understand your needs and create tech strategies suitable for your business.
To upgrade your property management, reach out to Assetsoft!