McKinsey Global Institute data says that more than 85% of companies are now using marketing automation to speed up the process. So, do not be one of the real estate companies that fall behind on the trend. Read this article to find out everything there is to know about real estate sales and marketing automation and how you can use it to close more deals.
What is real estate marketing automation?
Real estate marketing automation entails a lot of things, from automating your marketing emails, messages, and contacting customers, CRM software integrated with marketing features can do a lot. What all comes under it?
It can build a list of leads and potential clients and send targeted marketing messages and emails.
Respond to all queries and emails from agents, realtors, and customers all under the same platform.
Manage and organize your house tour and viewing schedules.
Get data on customer buying patterns and which areas are showing more progress. You will also understand which marketing strategies are working better and which can be done better.
Many CRM software also allows real estate businesses to integrate their social media marketing plans into the same system. But that is a customizable feature that every CRM software does not provide. CRM software like Zoho offers additional social media integration features; if you need that automated, choose accordingly.
You can also categorize leads and send periodic messages and notifications to stay in touch and convert them into actual customers.
This will save you valuable time and help you reassign your workforce to other matters of importance. Or, if you are running low on budget, you can even cut down on staff and work with a smaller team to save up.
Why does real estate struggle with lead organizations?
It is nearly impossible for a human agent to follow up with every lead they come across. Many kinds of leads come in a day: random calls, referral leads, online leads, and more. But suppose you do not categorize these leads based on priority and credibility and send follow-up emails and messages accordingly. In that case, you will lose out on valuable business. If you are not prompt to follow up with your potential lead, simply move on to find another agent who follows up quickly.
This is a volatile and fast-moving industry, and only the right technology selection in project management can help manage its heavy load of it. NAR reports have mentioned the same if a customer is satisfied with your work and your quick response, 90% of them reuse your service or recommend you to a friend.
As a real estate business owner or manager, you must pay close attention to such data.
How do you use marketing automation in real estate?
How do you get ahead of the curve and beat the struggle that most real estate businesses face? You automate marketing and sales. Here is how you use it in different marketing sectors to drive sales.
Capture leads
Once you find a lead, be it from referrals, online sites, or other ways, you must capture it before other agents or real estate businesses get to them. Your marketing automation system can shoot out immediate emails or messages with home listings and attractive offers to grab their attention and convert them into potential customers.
Segmenting customers
There are many different kinds of leads; some of them are highly credible and have a higher chance of business. There are also some who are not such credible leads but have a somewhat potential in them. You can not ignore any of them, but you also need to categorize them to prioritize the important ones. Your marketing automation software can streamline the process and sort them out into categories without you using 10 different excel sheets and struggling to keep track.
Scheduling appointments
You can easily schedule appointments like home tours, contract signing, customer query meetings, deal finalizing, negotiations, and more with your CRM software. Why? This will also send you and other stakeholders automated reminders and never let you miss out on an appointment, and keep customers waiting. It will also synchronize your calendar and never overlap meetings to avoid any hassle.
Get online referrals
All your contacts will be gathered together in your automated marketing system. When you are struggling for leads, you can get online referrals and offer referral bonuses to your existing clients to incentivize them. These cost much less than running a whole advertising campaign to get leads, and the credibility of these referrals has a higher potential than other sources.
Send automated marketing mails
From important informative emails to marketing emails, it can all be automated with the right technology selection. When you have new home listings under your portfolio, discount offers, or distressed properties, you can send out automated emails to all potential and existing customers to make sales. No need to look at every contact individually to reach out to them.
Dominate the real estate industry with marketing automation
Any real estate property manager, agent, realtor, or owner must always have the spirit to contact any lead that comes their way. But it is much harder said than done. Automating the process can save you a lot of logistical nightmares and streamline the process.
Leverage the latest technology selection in real estate with the Assetsoft team to make the most of the marketing automation trends in this industry.
Talk to us to understand more about our software integration and advisory work.