In the past few years, the real estate industry has seen accelerated growth in technology adoption. And with technology, the industry is also leveraging data as one of its largest commodities. Whether it is understanding market trends or increasing occupancy rates, data analysis is driving property ...

Did you know properties with virtual tours get 87% more views when compared to listings without tours? Modern property tours have massive potential to improve real estate sales if implemented the right way.  

Today, technologies such as VR and AI help create immersive proper...

For the past few years, the global real estate industry focused on marketing to one target audience: millennials. But as technology develops, we have an entire generation having a different set of requirements. Gen Z renters are digital natives who haven’t lived without the internet. As the oldest o...

Multifamily apartments have a high number of visitors and tenants, making building security not an added feature, but a priority. With burglaries and crimes on the rise, more tenants are looking for properties that have added safety measures. An Assurant survey found that nearly 54% of ten...

It is no secret that people spend most of their time glued to their smartphones. In the real estate industry itself, 44% of residents won’t rent an apartment without a reliable cell phone connection. In today’s age of convenience and mobility, tenants need more than just traditional proper...